Wiley
LinkedIn Prospecting & ICP Development
This unit teaches slow, strategic prospecting on LinkedIn by refining Ideal Customer Profiles (ICP), leveraging Sales Navigator and Boolean search, […]
FreeFoundations of LinkedIn Prospecting
This unit introduces LinkedIn as a strategic platform for digital sales, prospecting, and personal branding. Students will learn to map […]
FreePromotion, Analytics, and Optimization
This unit focuses on distributing content, growing and managing communities, running platform-specific promotions, and measuring results to optimize social media […]
FreeExecuting and Optimizing Social Campaigns
This unit teaches students to produce, publish, optimize, and measure multi-platform social media content and campaigns. Students will select appropriate […]
FreePlatform Strategies and Content Optimization
This unit builds on foundational social media principles to teach platform-specific account setup, content creation, and measurement techniques. Students will […]
FreeFoundations of Social Media Strategy
This unit introduces core skills for launching and managing a brand on social media, including profile setup, audience discovery, content […]
FreeAI-Powered Prospecting and Closing
This unit teaches learners to operationalize AI across the late-stage sales cycle: designing AI-driven prospecting sequences, prioritizing and scoring leads, […]
FreeAI-Enabled Prospecting and Qualification
This unit bridges human selling skills and AI capabilities to build a predictable top-of-funnel: prospecting, discovery, qualifying, territory mapping, and […]
FreeAI-Driven Prospecting and Productivity
This unit teaches learners to integrate AI into prospecting, qualification, and everyday sales operations to increase efficiency and personalization. Students […]
FreeFoundations of AI-Driven Sales
This unit establishes the mindset, ethics, and foundational skills needed to integrate AI into professional sales. Students will learn the […]
FreePR Campaign Evaluation and Management
This capstone unit focuses on advanced public relations tactics, crisis communications, media relations, event publicity, influencer engagement, and the measurement […]
FreePitching and Media Outreach Strategies
This unit develops students’ practical skills in media relations, content creation, and digital outreach to earn publicity and build prospect […]
FreePR Campaign Tactics and Execution
This unit builds on foundational PR principles to teach tactical campaign execution across traditional, digital, and emerging media. Students will […]
FreeFoundations of Public Relations
This unit introduces core public relations principles, audience analysis, media channels, and the planning processes needed to design effective PR […]
FreeAI Governance and Marketing Applications
This final unit synthesizes prior foundations to apply advanced AI tools across marketing functions—SEO, performance, personalization, and visual content—while addressing […]
FreeOperationalizing AI for Marketing
This unit teaches how to implement and scale AI across core marketing functions, covering tools and channels (ads, email/SMS, SEO, […]
FreeAI-Powered Marketing Operations
This unit teaches learners how to operationalize AI within marketing by sourcing and preparing reliable customer data, building measurement and […]
FreeFoundations of AI in Marketing
This unit establishes foundational knowledge of artificial intelligence, machine learning, natural language processing, and generative models as they apply to […]
FreeMarketing in a Generation AI Economy
This unit examines the societal, ethical, and economic impacts of generative AI on consumer behavior, retail, and financial services while […]
FreeAI and the Future of Work
This unit examines social and economic trends reshaping markets (aging, housing, mobility, loneliness) and explores how AI agents, chatbots, and […]
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