Wiley
AI Impacts on Media, Health, & Learning
This unit explores how generative and immersive AI reshape consumer experiences across media, entertainment, health, education, and urban life, with […]
FreeConsumer Generations and AI Trends
This foundational unit examines generational cohorts, shifting consumer behaviors, and the early emergence of generative AI in household and media […]
FreeImplementing Endless Customers Strategy
This capstone unit guides learners through final implementation, optimization, and governance of the Endless Customers approach. Students will integrate homepage […]
FreeBrand, Content and Revenue Systems
This unit synthesizes brand strategy, episodic content production (with emphasis on video and AI-enhanced workflows), and sales/revenue process design to […]
FreeBrand Trust and Content Strategy
This unit develops students’ ability to create and signal a known, trusted brand through strategic content, video, pricing, website and […]
FreeFoundations of Trust-Based Content
This unit introduces the strategic foundations of customer-focused digital content and brand trust that drive the Endless Customers approach. Learners […]
FreeScaling and Platform Integration
This unit advances students’ ability to scale and optimize digital marketing programs by applying campaign-level planning, measurement frameworks, and platform-specific […]
FreeIntegrated Social and Content Strategy
This unit develops skills for building, distributing, and optimizing content across social, email, and web channels to grow audience, leads, […]
FreeDigital Channels and Campaign Execution
This unit teaches students how to plan, launch, and manage integrated digital marketing campaigns across paid, owned, and earned channels. […]
FreeFoundations of Digital Marketing Strategy
This unit introduces the core elements of an integrated digital marketing strategy, including audience definition, content planning, channel selection, and […]
FreeOperationalizing Customer 360
This capstone unit synthesizes technical and organizational practices to put Customer 360 capabilities into production. Students examine modern data warehousing […]
FreeCustomer 360 Data Architecture
This unit explores the technical and organizational foundations required to build effective Customer 360 capabilities, covering data types, cloud and […]
FreeData Foundations for Personalization
This unit examines how connected data, cloud architectures, and master data management enable scalable, personalized customer experiences. Students explore technical […]
FreeFoundations of Customer 360 Strategy
This unit introduces the core concepts, competitive context, and technology foundations of a Customer 360 approach, covering customer-as-asset thinking, common […]
FreeMonetization and Growth Strategies
This capstone unit focuses on advancing a blog from content foundation to a sustainable, scalable presence by teaching monetization, promotion, […]
FreeMonetize and Grow Your Blog
This unit teaches strategies and practical skills for turning a blog into a sustainable business and expanding its audience. Students […]
FreePlatform Selection and Content Strategy
This unit guides learners through choosing the right blogging platform and host, selecting and configuring analytics and SEO tools, and […]
FreeBlogging Foundations and Launch
This unit introduces the fundamentals of blogging, including the blogosphere, niche selection, content creation, basic SEO, analytics, legal/ethical considerations, and […]
FreeAI Evaluation and Bake‑off Strategies
This unit synthesizes historical AI breakthroughs and a practical framework for building, testing, and selecting AI solutions for retail analytics. […]
FreeApplied AI Methods for Retail
This unit introduces core AI methods (supervised, deep, and reinforcement learning) and applies them to store-level retail problems including computer […]
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