AI and the Future of Work

This unit examines social and economic trends reshaping markets (aging, housing, mobility, loneliness) and explores how AI agents, chatbots, and automation are transforming careers, customer service, and community-building in marketing. Students analyze impacts on professions and consumer behavior, and design AI-enabled engagement and solopreneur strategies that prepare them to implement agent-powered solutions in the following unit.

Learning Objectives

• Analyze demographic, economic, and social trends (e.g., aging populations, housing affordability, migration, loneliness) to identify at least three market opportunities and consumer needs relevant to marketing and service design.
• Evaluate the impacts of AI agents, chatbots, and automation on specific job roles (customer service, legal/accounting, creative professionals, software engineers) and describe the implications for marketing workforce planning and service delivery.
• Apply AI tools and online community-building strategies to create a one-page implementation outline for a customer engagement or solopreneur growth plan that addresses technical sufficiency, collaboration workflows, and measurable KPIs.
• Demonstrate initiative by producing a pitch or action plan for an agent-powered marketing campaign or service offering that addresses ethical, legal, and customer-experience trade-offs and assigns collaboration roles.