This unit builds on foundational social media principles to teach platform-specific account setup, content creation, and measurement techniques. Students will learn to craft optimized multimedia content, manage business and creator profiles, run basic advertising streams, and assess performance using analytics and KPIs to inform strategy.
Learning Objectives
- Analyze platform audiences, features, and account types to select the most effective networks and business/creator account configurations for a given brand
- Apply content-optimization techniques (including image/video/podcast best practices, search phrases, hashtags, and AI-assisted tools) to create platform-appropriate posts that increase reach and engagement
- Demonstrate setup and management of platform-specific assets and activities, including Facebook Pages, Instagram/TikTok/LinkedIn business accounts, live streams, and pinned/highlighted content
- Evaluate campaign and content performance by selecting analytics packages, establishing KPIs, calculating basic ROI, and making cross-platform recommendations for improvement
Curriculum
- 1 Section
- 51 Lessons
- 30 hours
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- Unit 2 — Platform Strategies and Content Optimization51
- 1.1Communicating in 280 Characters20 mins
- 1.2Finding the Right Topics to Follow20 mins
- 1.3Considering a Premium or Business Account20 mins
- 1.4Branding with Facebook Pages20 mins
- 1.5Sharing Your Brand’s Story20 mins
- 1.6Measuring Your Ad’s ROI20 mins
- 1.7Setting Up Your Live Stream20 mins
- 1.8Creating an Online Resume20 mins
- 1.9Selling and Promoting with LinkedIn Product and Showcase Pages20 mins
- 1.10Promoting Your LinkedIn Articles20 mins
- 1.11Getting Started20 mins
- 1.12Taking Your First Snap20 mins
- 1.13Creating and Using Your Instagram Business Account20 mins
- 1.14Creating and Personalizing Your TikTok Account20 mins
- 1.15Determining What Content to Create20 mins
- 1.16Researching Minor Social Networks20 mins
- 1.17Taking Networking to the Next Level20 mins
- 1.18Entertaining Your Audience with Streaming Content20 mins
- 1.19Integrating Social Media with E-Newsletters20 mins
- 1.20Advertising on Facebook and Instagram20 mins
- 1.21Selecting Analytics Packages20 mins
- 1.22Visualizing Video Success20 mins
- 1.23Using X Pro20 mins
- 1.24Using Insights20 mins
- 1.25Comparing Metrics across Social Media20 mins
- 1.26Knowing When to Hold and When to Fold20 mins
- 1.27Understanding the Benefits of Social Media20 mins
- 1.28Establishing Key Performance Indicators for Sales20 mins
- 1.29Researching B2B Markets20 mins
- 1.30Creating a Social Media Marketing Policy20 mins
- 1.31Alternative Content-Distribution Services20 mins
- 1.32Knowing the Importance of Search Phrases20 mins
- 1.33Optimizing Images, Video, and Podcasts20 mins
- 1.34Benefiting from Social Bookmarks and News Services20 mins
- 1.35Selling Your Brand through Content Marketing20 mins
- 1.36Sharing Images20 mins
- 1.37Jumping on the AI-Generated Content Train20 mins
- 1.38Promoting without Seeming like You’re Promoting20 mins
- 1.39Finding Out Who Is Talking about You on X20 mins
- 1.40Pinning or Highlighting Posts20 mins
- 1.41Examining the Components of a Facebook Page20 mins
- 1.42Creating Content That Sings20 mins
- 1.43Selling on Facebook20 mins
- 1.44Engaging with Your Community via Facebook Live20 mins
- 1.45Understanding Recommendations and Endorsements20 mins
- 1.46Benefiting from LinkedIn Groups20 mins
- 1.47Posting Content on LinkedIn Pages20 mins
- 1.48Pinning on Pinterest20 mins
- 1.49Telling Your Snapchat Story20 mins
- 1.50Determining What Is Photo-Worthy for Your Brand20 mins
- 1.51Determining What Videos You Should Create20 mins
Instructor
Free
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