Marketing in a Generation AI Economy

This unit examines the societal, ethical, and economic impacts of generative AI on consumer behavior, retail, and financial services while exploring emergent commerce models such as creator stores, buying agents, membership platforms, and ultra‑fast fashion. Students evaluate risks (bias, deepfakes, privacy, job displacement, AGI) and produce actionable, legally and ethically informed marketing and financial strategies for engaging Generation AI consumers.

Learning Objectives

• Analyze ethical, legal, and societal risks of generative AI in marketing (including bias, deepfakes, data privacy, job displacement, and AGI) and produce a prioritized risk‑mitigation plan
• Evaluate AI-driven commerce and finance models (creator stores, buying agents, membership programs, faster fashion, personal investing/wealth transfer trends) for their marketing, sustainability, and customer‑value implications
• Apply data protection, privacy regulations, and ethical design principles to develop a compliant marketing campaign or product proposal that safeguards consumer information and reduces potential misuse
• Demonstrate the ability to forecast Gen Alpha economic scenarios (YOLO spending, investing booms, austerity, wealth transfer) and adapt marketing/financial tactics by creating a strategic plan with measurable metrics