Product Planning, Roadmaps, and Launch

This unit covers translating market intelligence into practical product plans, roadmaps, and go-to-market strategies. Students will learn planning approaches (lean and in-depth), stakeholder roles, launch types and best practices, and how to monitor and manage product lifecycle decisions from ship to retire.

Learning Objectives

• Analyze competitive intelligence and customer visit findings to validate hypotheses and inform market and strategy roadmaps
• Apply lean and in-depth planning techniques to produce clear product feature descriptions, product roadmaps, and a funded launch plan
• Demonstrate stakeholder alignment and team coordination by creating RACI/DACI matrices, sales enablement recommendations, and a written marketing/launch plan
• Evaluate launch readiness and product lifecycle decisions using defined success metrics, ship/retire criteria, and post-launch monitoring processes