Foundations of AI‑Assisted Business Writing

This unit introduces learners to core AI concepts, terminology, and the practical role of generative tools in business writing. Students will explore audience analysis, narrative techniques, prompt construction, and how to apply AI responsibly to draft emails, articles, instructions, and visuals—preparing them for deeper application and evaluation in subsequent units.

Learning Objectives

• Analyze common AI terminology, chatbot capabilities, and typical use cases to explain how AI integrates into everyday business writing workflows
• Apply audience analysis and narrative principles with AI tools to produce targeted drafts for emails, articles, letters, bios, and instructional content
• Demonstrate the creation and iterative refinement of precise prompts and chatbot interactions to generate usable business writing and dynamic visuals
• Evaluate the limitations, accuracy concerns, and ethical implications of AI-generated content to determine when human editing or opting out of AI assistance is required