Integrated Launches and Roadmaps

This unit synthesizes product launch execution, multi-dimensional roadmapping, and real-world product management problem solving. Students will use financial forecasts, competitive and technology trend analysis, and communication/PR planning to prepare and adjust integrated launch and portfolio plans.

Learning Objectives

• Analyze product launch plans and financial forecasts to identify risks, required marketing exposure, and make at least two risk-adjusted recommendations to improve launch viability
• Apply integrated roadmap frameworks (technology, platform, matrix, and multiple-product-line) to produce a cohesive roadmap that aligns features, timelines, dependencies, and market/competitive trends
• Demonstrate stakeholder communication and public relations strategies by creating a timed announcement and customer-engagement plan that addresses early announcements, delays, and crisis adjustments
• Evaluate common product management pitfalls (e.g., failing to visit customers, losing business focus under Agile, not owning the whole product, underestimating international considerations) and propose measurable corrective actions and process changes