Visual Design, Testing, and Metrics

This unit teaches how to tailor UX for specific channels, apply core visual design principles, and use testing and measurement to validate and improve designs. Students will learn practical methods for usability testing and analytics so they can iterate on prototypes and prepare production-ready recommendations in the capstone unit.

Learning Objectives

• Analyze differences in user needs, constraints, and interaction patterns across channels (mobile, web, tablet, voice) to make informed design trade-offs
• Apply visual design principles (typography, color, spacing, hierarchy) and channel-specific UI patterns to create coherent, accessible interface mockups
• Demonstrate planning, conducting, and documenting at least two usability test methods (e.g., moderated, unmoderated, A/B, or remote) and synthesize findings into actionable design changes
• Evaluate UX performance using qualitative data and quantitative metrics (e.g., task success, time on task, conversion, engagement) and produce a prioritized set of recommendations for iteration