Resources and Launch Capstone

This final unit synthesizes industry resources, expert profiles, and practical tools to prepare students for launching or advancing a digital entrepreneurship or digital marketing career. Students evaluate Chapters 12 and 13, apply lessons from Mavericks Claire Silver and Larisa Barbu, and compile an actionable resources portfolio and professional launch plan.

Learning Objectives

• Analyze Chapters 12 and 13 to identify at least five tools, platforms, or support services relevant to a chosen digital venture and rank them by priority and impact.
• Apply insights from the Claire Silver and Larisa Barbu profiles to adapt a personal brand or business strategy and produce a one-page action plan with 3–5 concrete next steps.
• Demonstrate the ability to curate a resources portfolio (annotated links, contact/networking notes, and potential funding/support options) and present it to peers or instructors.
• Evaluate career, ethical, and risk considerations for a proposed digital project and create a two-part reflection that includes mitigations and a 6–12 month professional development roadmap.