Origins and Three-Part Structure

This unit examines the origin story that inspired the text and teaches students to apply a three-part narrative structure (setup, conflict, resolution) to business communication. Students will analyze source material, practice structuring concise business stories, and prepare annotated outlines for persuasive management messaging that bridge prior research and later drafting work.

Learning Objectives

• Analyze the catalyst story that inspired the book to identify key stakeholders, motivating problems, turning points, and outcomes, and explain how these elements map to business management scenarios
• Apply the three-part narrative structure (setup, conflict, resolution) to develop a concise business case or elevator pitch that frames a management challenge and proposed solution within time- or page-limited constraints
• Demonstrate the ability to map narrative components to audience needs, organizational goals, and decision criteria by producing annotated outlines or storyboards that justify sequencing and emphasis
• Evaluate narrative choices using a rubric focused on clarity, relevance, emotional resonance, and ethical alignment, provide constructive critiques of peer outlines, and revise a personal outline accordingly