LinkedIn Prospecting and Personal Branding

This unit develops advanced LinkedIn skills for sustained digital selling: optimizing profile credibility, creating a systematic engagement workflow, leveraging Sales Navigator and CRM integration, and building referral networks. Learners will combine personal branding with repeatable prospecting tactics to generate, track, and nurture high‑intent leads.

Learning Objectives

• Analyze LinkedIn profiles and activity sections to identify credibility gaps and create a prioritized set of profile optimizations (headline, contact info, experience, skills, certifications, recommendations).
• Apply a repeatable prospecting workflow—including the Four‑Step InMail framework, tagging, list management, ‘best path in’ techniques, and CRM integration—to source and begin nurturing high‑intent prospects.
• Demonstrate a daily engagement routine that shows measurable consistency (defined session objectives, ‘no zeroes’ mindset, substantive comments, content feeding) and documents outreach in Sales Navigator and the CRM.
• Evaluate and map your network to align connector roles, referral partners, and internal colleagues with sales objectives, and quantify the law of cumulative impact on lead generation over time.