This unit examines the essential resources required to launch and scale digital ventures—financial, technological, human, and informational—through targeted chapters and practitioner interviews. Students will analyze resource frameworks, conduct audits, and translate real-world Maverick strategies into actionable plans to prepare for go-to-market and campaign execution in subsequent units.
Learning Objectives
- Analyze and categorize at least three types of resources (financial, human, technological, informational) needed to start and scale a digital venture, citing specific examples from Chapters 3 and 8.
- Apply a resource-audit framework to a provided digital startup scenario to identify gaps and prioritize resource-acquisition actions within a proposed six-month plan.
- Demonstrate synthesis of practitioner insights by producing a one-page recommendations brief that links strategies from the Jesse Pollak and Zeneca interviews to transferable resource practices.
- Evaluate two resource strategies from the readings and interviews using criteria of cost, scalability, and legal/ethical considerations, and justify recommended improvements with evidence.
Curriculum
- 1 Section
- 5 Lessons
- 30 hours
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- Unit 2 — Leveraging Entrepreneurial Resources5
Instructor
Free
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