Generative AI Creative Production

This capstone unit synthesizes advanced prompting strategies, iterative workflows, and content-validation techniques to produce portfolio-ready creative assets using generative AI. Learners will apply collaboration practices, prompt sequencing, meta‑prompts, and repurposing strategies while validating outputs for accuracy, style, and platform fit.

Learning Objectives

• Analyze iterative prompt-response cycles and revise prompts to improve coherence, concision, and fidelity, producing at least two improved iterations with documented changes and measured improvements
• Apply generative AI tools to create and repurpose content across three formats (e.g., social post, visual asset/logo, and long-form excerpt), optimizing each for target audience, platform, and SEO keywords
• Demonstrate methods to validate and contextualize AI-generated content by fact-checking, identifying hallucinations or bias, and documenting sources or disclaimers for at least two generated outputs
• Evaluate and document a collaborative GenAI workflow that includes prompt sequencing, meta-prompts, iteration requests, reference to past interactions, and role boundaries between human and AI, producing an annotated sample project with two full iteration cycles