This unit introduces the historical and modern foundations of value management, corporate governance around capital investments, and core business value concepts including customer lifecycle and revenue outcomes. It also frames artificial intelligence as a transformational capability and prepares learners to create AI-enabled value management blueprints for B2B marketing in subsequent units.
Learning Objectives
- Analyze the historical evolution of value management and modern corporate governance, identifying at least three ways these forces shape capital investment decisions in contemporary organizations
- Evaluate methods for measuring business value and compute projected revenue outcomes (including an 8X revenue scenario) using provided financial metrics and assumptions
- Apply customer lifecycle mapping to identify key value-creation and retention touchpoints and propose measurable KPIs for B2B customer lifetime value
- Design a high-level AI-enabled value management blueprint for B2B marketing that integrates governance considerations, value metrics, AI capabilities, and stepwise implementation milestones
Curriculum
- 1 Section
- 11 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 1 — Foundations of AI-Driven Value11
- 1.1A Brief History of Value Management20 mins
- 1.2Modern Corporate Governance—Raising the Bar on Capital Investments20 mins
- 1.3Your Guide to Achieving 8X Company Revenue Outcomes20 mins
- 1.4Notes20 mins
- 1.5Understanding the Fundamentals of Business Value20 mins
- 1.6Understanding the Customer Life Cycle20 mins
- 1.7Notes20 mins
- 1.8The Game Changer: Artificial Intelligence20 mins
- 1.9Introducing a Blueprint for AI-Value Management20 mins
- 1.10Empowering B2B Marketing with AI-Enabled Value Management20 mins
- 1.11The Current State of B2B Marketing20 mins
Instructor
Free
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