Designing Web3 Identity & Community

This unit explores practical applications of the metaverse, blockchain, DAOs, and AI tools to build digital identity, community growth strategies, and governance models for companies and personal brands. Students move from conceptual use cases to hands‑on planning that addresses technical, ethical, and customer‑centric challenges and prepares them to implement a pilot Web3 initiative.

Learning Objectives

• Analyze at least three metaverse and DAO use cases to determine business value, target audiences, and revenue/community outcomes
• Apply a step‑by‑step process to create a Web3 digital identity plan (including wallet strategy, token/NFT utilities, and cross‑platform presence) for a company or individual brand
• Evaluate technical, legal, security, and ethical challenges of Web3 initiatives and develop a mitigation plan with at least three concrete recommendations
• Demonstrate the integration of blockchain features and at least two AI tools to design a community growth and governance prototype (including customer‑obsession tactics, roles, and voting mechanisms)