Beverage, Media, and Sourcing Careers

This unit explores career opportunities and workplace skills in the beverage industry, culinary media and public relations, food styling for audiences, and purchasing for specialty foods and equipment. It builds on foundational culinary skills from earlier units and prepares students to create professional materials and informed sourcing decisions for the pathway capstone and workplace entry.

Learning Objectives

• Analyze beverage industry career pathways (e.g., bartending, beverage program manager, beverage production) by comparing required skills, certifications, duties, and typical work settings for at least three positions
• Apply culinary media and public relations strategies to create a targeted media pitch, two social-media-ready posts, and a brief promotional plan for a foodservice concept
• Demonstrate food styling, plating, and basic food photography techniques by producing a portfolio-quality image and short caption that meet industry presentation standards
• Evaluate purchasing and sourcing options for specialty foods, cookware, and smallware by comparing cost, quality, supplier reliability, and sustainability to justify vendor and ordering recommendations