AI for Nonprofit Impact & Operations

This unit explores applied AI across program measurement, fundraising, volunteer management, marketing, and operations to increase impact, efficiency, and donor/volunteer trust. Students practice building and interpreting AI-driven metrics, predictive models, personalization strategies, and automated workflows while addressing transparency and adoption challenges to prepare for governance and scale.

Learning Objectives

• Analyze program and campaign data using AI-driven metrics and forecasting to produce KPIs, attribution insights, and dashboards that quantify nonprofit impact
• Apply predictive models and personalization techniques to segment donors and prospects and design targeted fundraising strategies that improve retention and fundraising yield
• Demonstrate AI-enabled solutions for volunteer engagement, marketing optimization, event promotion, and administrative automation by creating at least one prototype workflow or campaign plan
• Evaluate transparency, trust, and adoption considerations and recommend actionable, responsible implementation steps for AI across operations and HR