Agent Deployment & Scaling

This unit covers the practical steps for launching, validating, and scaling agentic marketing systems, including architecture, organizational readiness, deployment timelines, and economic justification. Students learn to design and execute a 30-day implementation, create training and QA protocols, demonstrate initial value, and identify organizational obstacles to sustainable scaling.

Learning Objectives

• Analyze sense-reason-act architectures to identify required data inputs, decision logic, and action channels for at least two marketing use cases
• Apply organizational readiness frameworks to develop a 30-day implementation timeline and a detailed deployment checklist for an initial agentforce rollout
• Demonstrate training, configuration, and testing protocols by producing a QA plan with acceptance criteria, evaluation metrics, and escalation procedures
• Evaluate the economics of agent implementation by calculating projected ROI, cost-benefit tradeoffs, and recommending at least three strategies to mitigate organizational obstacles to scaling