This unit examines NFTs and the metaverse economy, covering types of NFTs, tokenomics, market statistics, community commerce, brand value propositions, and the role of avatars and digital identity. Students will analyze economic and social drivers, design NFT use-cases with ethical considerations, and prepare a data-informed business case that leads into prototype development in the final unit.
Learning Objectives
- Analyze different types of NFTs and interpret market statistics (e.g., volume, floor price, liquidity) to determine appropriate use cases within metaverse applications
- Evaluate tokenomics and community-commerce models to assess sustainability, monetization potential, and impact on user engagement
- Apply principles of digital identity and avatar design to create an NFT-based persona blueprint that addresses interoperability, privacy, and brand value
- Design and defend a concise business case for an NFT/metaverse product that integrates market data, target audience, tokenomics, value propositions for brands, and key ethical/legal considerations
Curriculum
- 1 Section
- 13 Lessons
- 30 hours
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- Unit 3 — NFTs, Tokenomics, and Digital Identity13
- 1.1Types of NFTs20 mins
- 1.2Learn20 mins
- 1.3Putting the Metaverse in Historical Context20 mins
- 1.4Tokenomics20 mins
- 1.5The NFT Market Statistics20 mins
- 1.6Metaverse Mindsets20 mins
- 1.7How Do NFTs Fit in the Metaverse Economy?20 mins
- 1.8Build a Case20 mins
- 1.9A Universe in the Palm of Your Hand20 mins
- 1.10The Rise of Community Commerce20 mins
- 1.11Key Value Propositions of the Metaverse Economy for Brands20 mins
- 1.12Importance of Avatars to the Metaverse and Digital Identity20 mins
- 1.13Key Considerations for NFT Design and Purpose20 mins
Instructor
Free
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