Business Case to Development

This unit guides students from validated concepts into funded, resourced development by building robust business cases, organizing cross‑functional teams, and establishing testing and metrics. Learners will plan Phase 2 and Phase 3 activities, assess risks (including globalization and brand fit), and prepare projects for execution.

Learning Objectives

• Analyze technology capabilities, customer insights, and market data to prioritize product concepts and recommend development strategies
• Develop and justify a Phase 2 business case and Phase 3 development plan that include resource allocation, testing protocols, success metrics, and timelines
• Demonstrate leadership and coordination of cross-functional teams and business partners by implementing communication plans, team structures, and reviewer decision criteria to advance projects through the pipeline
• Evaluate globalization, brand, technology, and operational risks and propose mitigation strategies to ensure product readiness and alignment with corporate strategy