Foundations of MBA Practice

This unit introduces core MBA concepts across strategy, management, finance, marketing, entrepreneurship, and globalization to build a practical foundation for business decision-making. Students will explore essential tools—financial statements, funding plans, motivation and HR practices, customer analysis, and risk/negotiation techniques—to prepare for deeper applied work in subsequent units.

Learning Objectives

• Analyze how globalization, entrepreneurship, and market forces shape strategic choices and identify viable opportunities for entering or expanding into international markets.
• Apply basic accounting and financial principles—including interpreting financial statements, managing cash flow, understanding secondary markets, and developing a simple funding plan—to assess business viability and capital requirements.
• Evaluate management and human resource practices such as motivation theories, hiring, team development, performance rewards, discipline, and termination to recommend solutions that improve retention and team effectiveness.
• Demonstrate strategic marketing, customer-relationship, negotiation, and risk-management skills by identifying target customer segments, designing relationship-focused promotion approaches, and proposing negotiation and mitigation tactics for common business risks.