Defining the Intended Audience

This unit introduces learners to identifying and characterizing the intended readers and stakeholders for a business management curriculum resource. Students will learn to analyze audience needs, create user personas, and map stakeholder priorities to curriculum decisions to prepare for designing instruction and materials in the next unit.

Learning Objectives

• Analyze the intended audience for a business-management learning resource by identifying at least three demographic, professional, and learning-preference criteria and documenting findings in a brief profile
• Apply stakeholder-mapping techniques to classify primary, secondary, and tertiary audiences and justify those classifications with evidence from course goals or industry context
• Demonstrate creation of two learner personas that capture needs, motivations, barriers, and success criteria, and use them to inform at least two pedagogical choices
• Evaluate the alignment between identified audience needs and pathway standards, recommending at least two revisions to scope, sequencing, or support materials to better serve target users