This unit introduces practical skills for producing and refining AI-generated images, video, and audio tailored to business needs. Students will practice prompt design, post-production editing, and risk assessment so they can create brand-aligned multimedia assets and prepare them for integration into marketing and communication strategies in subsequent units.
Learning Objectives
- Analyze the strengths and limitations of leading AI image, video, and audio generation tools using a rubric that considers quality, speed, cost, and domain suitability
- Apply prompt-engineering and iteration techniques to produce image, video, and audio assets that meet specified business requirements (brand guidelines, audience, format, and technical specs)
- Demonstrate editing and post-production workflows for AI-generated images, video, and audio (including format conversion, trimming, enhancement, and basic sound mixing) to meet platform-specific delivery standards
- Evaluate legal, ethical, and accessibility considerations (copyright/licensing, deepfake risks, consent, attribution, and captioning/transcription) and propose mitigation strategies for safe business deployment
Curriculum
- 1 Section
- 3 Lessons
- 30 hours
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- Unit 2 — Generative Media Production3
Instructor
Free
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