This unit introduces students to the mindset, history, and basic technical concepts that underpin digital entrepreneurship and emerging marketing technologies. Learners will assess their own digital curiosity, demystify core AI and networking ideas, and identify near‑term trends relevant to launching or adapting a small business in a digitally driven marketplace.
Learning Objectives
- Analyze the historical development of web and mobile technologies (Web 1.0, 4G, pandemic-era shifts) and their impact on marketing and entrepreneurial opportunities
- Evaluate personal traits of the digitally curious and complete a self-assessment to identify strengths and areas for growth using a provided rubric
- Demonstrate understanding of fundamental AI concepts—what AI can and cannot do, conversational AI, AGI, and recent AI evolution—by explaining examples and limitations in a written or oral summary
- Apply actionable futurist thinking to identify 3 near‑term trends (this year/next year) and propose 2 concrete exploratory steps an entrepreneur could take to test a digital business idea
Curriculum
- 1 Section
- 28 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 1 — Digital Curiosity and AI Foundations28
- 1.1Why This Book, and Why Now?20 mins
- 1.2Curious Five20 mins
- 1.3What is an Actionable Futurist?20 mins
- 1.4What are the Traits of the Digitally Curious?20 mins
- 1.5How to Assess Your Digital Curiosity20 mins
- 1.6Curious Five20 mins
- 1.7The Starbucks Test20 mins
- 1.8Winning New Business Thanks to AI20 mins
- 1.9Going Digital or Born Digital?20 mins
- 1.10Curious Five20 mins
- 1.11The History of AI20 mins
- 1.12Demystifying AI: What AI Can Do vs What it Cannot Do20 mins
- 1.13The Rise of 4G20 mins
- 1.14What is Conversational AI?20 mins
- 1.15Web 1.0 – Read-Only Data20 mins
- 1.16Where Did the Concept of the Metaverse Come From?20 mins
- 1.17Analogue Networking20 mins
- 1.18The Best Password is One So Long and Complex You Can’t Remember It20 mins
- 1.19What is AGI?20 mins
- 1.20Pre-Pandemic – The View from Dom Price20 mins
- 1.21What Am I Still Curious About?20 mins
- 1.22AI Evolution This Year and Next20 mins
- 1.23Where is AI Likely to End Up This Year and Next?20 mins
- 1.24What Else Should You Keep an Eye Out For?20 mins
- 1.25What’s Next For You?20 mins
- 1.26Looking Further Ahead20 mins
- 1.27Why Should You Be Curious About What’s Next?20 mins
- 1.28Getting in Touch With the Author20 mins
Instructor
Free
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