Foundations and Research for Digital Entrepreneurship

This introductory unit orients students to the Digital Mavericks pathway, establishes effective note‑taking and information management practices, and introduces core resources (including Chapter 2) used throughout the course. Students will learn to locate, evaluate, and organize credible digital entrepreneurship and marketing materials to prepare for applied units that follow.

Learning Objectives

• Analyze course content and lecture notes to summarize core concepts of digital entrepreneurship and digital marketing
• Apply structured note‑taking and information‑management techniques to organize resources and prepare for project‑based work
• Demonstrate research strategies to locate, annotate, and catalog relevant primary and secondary resources (including Chapter 2 materials)
• Evaluate the credibility, relevance, and applicability of digital marketing and entrepreneurship resources for future units and projects