AI-Driven Innovation and Marketing

This unit explores how AI transforms marketing, innovation processes, and business performance by surveying methods, high-impact use cases, and emerging trends. Students examine ethical and societal implications, evaluate opportunities to improve efficiency and the bottom line, and prepare practical adoption plans that bridge creative strategy with measurable outcomes.

Learning Objectives

• Analyze the evolution of marketing and innovation to identify how AI-enabled methods and trends reshape customer value propositions and competitive strategies
• Apply structured ideation and validation methods to develop at least two actionable AI use-case outlines that target efficiency gains or bottom-line improvements
• Evaluate ethical, diversity, and societal implications (including automation risks and futurist scenarios) associated with AI adoption and propose mitigation strategies consistent with responsible innovation
• Demonstrate the ability to produce a concise AI adoption plan for a business function—detailing prompts/workflows, success metrics (KPIs), and change-management steps—to prepare for implementation in subsequent units