This unit explores how AI and related technologies reshape business functions — especially marketing, education, and sustainability — while aligning actions with an organization’s values. Students investigate technology-for-good strategies, climate accountability, and practical methods for measuring and iterating AI-driven initiatives to prepare for hands-on implementation in subsequent units.
Learning Objectives
- Analyze how AI trends and historical technology waves (e.g., minicomputers) are transforming marketing, education, and organizational strategy and identify opportunities and risks for business leaders
- Apply values-driven decision-making to design an AI-informed initiative that aligns with a company’s mission and demonstrates social responsibility
- Evaluate strategies for leveraging technology for social and environmental impact, including approaches to make a business more climate-forward and equitable
- Demonstrate the ability to develop measurable KPIs and tracking plans to monitor, report, and iterate on AI-driven projects using data-informed methods
Curriculum
- 1 Section
- 12 Lessons
- 30 hours
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- Unit 2 — Purpose-Driven AI and Impact12
- 1.1Leaping Forward with AI20 mins
- 1.2Ignite a Passion for Problem Solving20 mins
- 1.3What Actions Can You Take That Reflect What’s in Your Company’s Soul?20 mins
- 1.4AI Is Reshaping Marketing20 mins
- 1.5Tech for Good Takeaways20 mins
- 1.6Every Company Will Become a Climate Company20 mins
- 1.7Wave 2: Minicomputers20 mins
- 1.8Impacting Education20 mins
- 1.9Embrace Curiosity and Imagination20 mins
- 1.10How Can Technology Accelerate and Augment This Effort?20 mins
- 1.11Other Ways to Measure and Track Your Progress20 mins
- 1.12Notes20 mins
Instructor
Free
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