Metaverse Business and Operations

This unit explores real-world applications of the metaverse across commerce, entertainment, healthcare, and enterprise contexts, examining monetization, product positioning, platform choice, and hardware requirements. Students build on foundational metaverse concepts to plan deployments, address logistics and technical challenges, and prepare workforce and data strategies needed for successful implementation and future capstone work.

Learning Objectives

• Analyze business opportunities and monetization strategies for metaverse use cases (gaming, events, retail, healthcare, and enterprise) by comparing case studies and recommending appropriate pricing and product-positioning approaches
• Evaluate technical and logistical requirements for delivering metaverse experiences by developing a platform-and-hardware checklist and a mitigation plan for deployment challenges
• Apply e-commerce and marketplace workflows to design buying/selling and event-monetization processes within a chosen metaverse platform, incorporating payment methods, marketplace integration, and regulatory considerations
• Demonstrate understanding of workforce and data implications by mapping metaverse job roles, proposing hybrid work integration strategies, and creating a data collection and privacy-compliance plan for a metaverse project