Implementing and Measuring AI Solutions

This unit focuses on operationalizing generative AI and prompt-engineering skills to deliver measurable business value. Students will learn to integrate conversational AI and automation, optimize content and advertising with AI, and evaluate outputs for ROI, accuracy, bias, and safety in preparation for capstone implementation work.

Learning Objectives

• Analyze performance metrics and customer data to calculate ROI and key performance indicators for AI-enhanced marketing campaigns and conversational systems
• Apply prompt-engineering techniques and deployment best practices to implement and test conversational AI chatbots, workflow automations, SEO, and content strategies in a simulated business environment
• Evaluate AI outputs for accuracy, bias, safety, and ethical concerns and implement mitigation, quality-check, and incident-response procedures
• Demonstrate methods to personalize customer interactions and optimize copy, offers, and paid advertising using predictive writing and A/B testing, and report measured impacts