This unit introduces the core responsibilities, lifecycle, and practices of product management, including market research, segmentation, prioritization, planning, development approaches, go-to-market, and product retirement. It builds on prerequisite business fundamentals and prepares students for deeper product development, execution, and analytics in subsequent units.
Learning Objectives
- Analyze the role of a product manager by comparing responsibilities, lifecycle stages, and related roles, and by distinguishing between waterfall/phase-gate and agile development methodologies
- Apply market research and competitive intelligence techniques to segment target markets, prioritize opportunities, and produce clear product feature descriptions
- Demonstrate planning and prioritization skills by developing a concise business case and a theme-based product roadmap that includes launch and qualify-phase considerations
- Evaluate leadership, communication, and project-management strategies by critiquing case scenarios, practicing persuasion techniques, and creating a personal career development plan with measurable goals and target dates
Curriculum
- 1 Section
- 24 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 1 — Foundations of Product Management24
- 1.1Understanding the Need for Product Management20 mins
- 1.2Orientation Day: Examining Your Role as Product Manager20 mins
- 1.3Defining the Product Life Cycle: What It Is and Isn’t20 mins
- 1.4Getting a Handle on the Creative Process20 mins
- 1.5Moving from Markets to Segments20 mins
- 1.6Understanding the Importance of Market Research and Competitive Intelligence20 mins
- 1.7Prioritizing Your Ideas20 mins
- 1.8Adopting Planning Best Practices20 mins
- 1.9Making a Business Case for the New Product or Service20 mins
- 1.10Grasping the Importance of a Market Strategy20 mins
- 1.11Uncovering Market Need and Creating Product Feature Descriptions20 mins
- 1.12Getting the Lowdown on Waterfall/Phase-Gate versus Agile Development20 mins
- 1.13Getting Up to Speed on the Qualify Phase20 mins
- 1.14Unlocking the Do’s and Don’ts of a Successful Product Launch20 mins
- 1.15Grasping the Basics of Marketing20 mins
- 1.16Deciding How to Retire a Product20 mins
- 1.17Identifying Traits of an Effective Product Management Leader20 mins
- 1.18Brushing Up on Persuasion Basics20 mins
- 1.19Mapping Your Career Path: Setting Goals and Target Dates20 mins
- 1.20Failing to Plan Early Enough20 mins
- 1.21Theme-Based Product Road Maps20 mins
- 1.22Talking More Than Listening20 mins
- 1.23Recognizing the Critical Role of Project Management20 mins
- 1.24Comparing Product Management to Other Related Roles20 mins
Instructor
Free
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