Launch, Governance, and Evaluation

This unit prepares students to execute and evaluate the commercialization phase of new product development by focusing on launch readiness, team organization, cross‑functional collaboration, metrics, and risk management. Learners will integrate business case development, post‑launch evaluation, IP/sharing decisions, and process improvements to optimize product outcomes and organizational practices.

Learning Objectives

• Analyze post‑launch data and dashboard metrics to assess product performance, identify risks and opportunities, and recommend measurable corrective actions.
• Apply team‑building and governance principles to assemble, organize, and equip cross‑functional NPD teams and to facilitate effective review and launch meetings.
• Demonstrate the ability to develop and present a project business case that quantifies costs, benefits, and customer‑visit program results to support commercialization decisions.
• Evaluate intellectual property, process‑improvement (cycle time and waste reduction), and risk‑management strategies to balance share/retain asset decisions and optimize long‑term product sustainability.