Managing Operations, Finance, and Growth

This unit integrates operational decision‑making, financial management, marketing tactics, and strategic leadership to help students move from business concepts to executable plans. Learners practice scheduling and production, risk mitigation, cash and capital management, market targeting, partnerships, and organizational design to prepare ventures for sustainable growth and innovation.

Learning Objectives

• Analyze production and supply‑chain scenarios to identify bottlenecks and recommend scheduling, materials, purchasing, and risk‑mitigation strategies that improve operational efficiency.
• Apply financial analysis techniques to prepare and interpret cash‑flow statements and annual report data, and evaluate insurance, financing, and cash‑management options to support liquidity and growth.
• Evaluate marketing, sales, and partnership approaches — including target‑market segmentation, digital content, affiliate programs, credit‑card acceptance, B2B channels, and pricing for global expansion — to develop a coherent go‑to‑market plan.
• Demonstrate leadership, organizational design, and governance practices that build employee capability, foster a culture of innovation, ensure regulatory compliance, and use SWOT analysis to inform strategic decisions.