Foundations of Effective Business Communication

This unit introduces core principles and practices of effective business communication, including communication models, channels, nonverbal behaviors, listening, feedback, audience analysis, and intercultural and ethical considerations. Students develop foundational skills—such as preparing presentations and interviews, asking effective questions, reducing defensiveness, and responsibly using digital tools including generative AI—that prepare them for collaborative and managerial communication in subsequent units.

Learning Objectives

• Analyze communication models, channels, and message richness to select the most appropriate medium and distance for varied business contexts and stakeholder groups.
• Apply active listening, questioning, nonverbal cues, and reciprocity strategies to extract information, clarify understanding, and reduce defensiveness in simulated workplace interactions.
• Demonstrate the ability to plan and tailor presentations and interview responses by identifying audience characteristics, desired outcomes, and whether a message should be informative or persuasive.
• Evaluate intercultural, ethical, and platform-specific considerations—including responsible use of generative AI and professional boundaries—to adapt communication strategies across diverse business scenarios.