Emerging Technologies and Marketing Futures

This unit examines how emerging technologies—AI (including GenAI/AGI concerns), 5G, quantum computing, Web3/sovereign identity, and the metaverse—impact marketing, entrepreneurship, data privacy, and the future of work. Students assess business opportunities and risks, evaluate privacy and security practices, and design responsible, digital-first strategies that integrate these technologies.

Learning Objectives

• Analyze emerging technologies (AI/GenAI/AGI, 5G, quantum computing, Web3, metaverse, Everything-as-a-Service) to determine potential business benefits, new service models, and operational risks for entrepreneurial ventures
• Evaluate data privacy, identity management, and security measures (regulation, sovereign identity, password managers, multi-factor authentication) and recommend compliant practices to protect customer and business data in digital marketing operations
• Apply AI literacy to identify at least three practical AI/automation use cases (e.g., voice recognition, Google Duplex, content generation, personalization) for a hypothetical small business, assess likely workforce impacts and conscious bias concerns, and propose mitigation strategies
• Design a forward-looking digital-first marketing strategy that integrates appropriate emerging technologies (including private 5G and interoperable metaverse ideas), addresses online reputation and ethical considerations, and includes workforce adaptation plans