LinkedIn Prospecting & Personal Branding

This unit teaches students how to turn a professional LinkedIn presence into a predictable digital sales engine. Learners will optimize profiles and content for authority, implement time‑blocked prospecting workflows (fast and slow), and use tools like Sales Navigator, Boolean search, and message templates while leveraging network partners and algorithm understanding to build pipeline and adapt tactics.

Learning Objectives

• Analyze target audiences and LinkedIn algorithm signals to design a dual prospecting strategy that documents time‑blocking, channel selection, and measurable KPIs for both slow and fast prospecting approaches.
• Apply profile optimization and content techniques (headshot, banner, featured section, privacy settings, FIRE method, and consistent posting) to create or revise a LinkedIn profile and a 30‑day content calendar that demonstrates increased professional authority.
• Demonstrate use of Sales Navigator, Boolean strings, saved leads, optimized connection timing, and message templates by building a targeted lead list and drafting at least three outreach sequences for inbound and outbound engagement.
• Evaluate and adapt networking tactics—including leveraging mutual connections, channel partners, vendors, and engagement strategies—by tracking interaction outcomes and iterating messaging and follow‑up to improve response rates and pipeline movement.