AI Impacts on Media, Health, & Learning

This unit explores how generative and immersive AI reshape consumer experiences across media, entertainment, health, education, and urban life, with attention to trust, ethics, and adoption. Students examine real-world examples (deepfakes, text-to-video, AR, wearables, AI health tools, and AI in classrooms) to prepare ethical, market-ready strategies for marketing and communications.

Learning Objectives

• Analyze how AI-driven media and immersive technologies (text-to-video, deepfakes, AR/VR, gaming) influence consumer trust, brand reputation, and purchasing behavior using at least three case studies.
• Apply digital ethics and verification principles to design a mitigation and response plan for deepfake and misinformation risks within a marketing campaign, including detection workflows, disclosure practices, and stakeholder communication steps.
• Demonstrate the ability to synthesize consumer-generated data from AI-powered experiences (wearables, quantified self, in-game telemetry, AR interactions) to develop two actionable, privacy-compliant marketing strategies targeting distinct audience segments.
• Evaluate the marketing and communication opportunities and constraints of AI adoption in health and education settings (medical imaging, AI tutors, classroom tools), and propose a cross-sector outreach plan that addresses stakeholder trust, accessibility, and skill development needs.