Brand, Content and Revenue Systems

This unit synthesizes brand strategy, episodic content production (with emphasis on video and AI-enhanced workflows), and sales/revenue process design to create repeatable customer acquisition systems. Students will connect messaging, pricing, self-service tools, and performance metrics to build a content-first pipeline that hands leads to an aligned revenue team.

Learning Objectives

• Analyze the Endless Customers Typical Journey™ to map customer touchpoints and identify where brand messaging, reviews, self-service tools, and videos should be deployed to improve conversion
• Design a content plan and backlog that produces episodic video assets (product/service-fit and landing-page videos), documents repurposing workflows, and integrates AI tools for efficient production and distribution
• Develop and document an effective sales process and revenue team structure (including role definitions, four-step sales activities, and pricing considerations) that aligns with content-driven acquisition and self-service conversion
• Evaluate performance beyond website traffic by selecting relevant metrics (e.g., conversion rate, CAC, LTV, engagement, review impact) and recommend iterative changes to messaging, pricing, and content based on data