This capstone unit synthesizes technical and organizational practices to put Customer 360 capabilities into production. Students examine modern data warehousing (Snowflake), data gravity, unstructured data integration (Salesforce Data Cloud), and the human systems—HR, role evolution, change management and continuous-learning cultures—needed for successful adoption.
Learning Objectives
- Analyze and diagram a Customer 360 architecture that leverages Snowflake and data-gravity principles to integrate structured and unstructured data sources
- Apply change-management frameworks to develop a 6-month implementation plan that addresses evolving roles, hiring for curiosity, and building organizational AI IQ
- Demonstrate an integration flow by mapping untrapped unstructured data into Salesforce Data Cloud customer profiles, including example schemas and transformation steps
- Evaluate governance, privacy, and business-impact considerations by producing a risk/benefit assessment and an adoption roadmap for operationalizing Customer 360
Curriculum
- 1 Section
- 10 Lessons
- 30 hours
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- Unit 4 — Operationalizing Customer 36010
- 1.1MODERN DATA WAREHOUSE (SNOWFLAKE)20 mins
- 1.2NEW PARADIGM FOR HUMAN RESOURCES20 mins
- 1.3DATA AND BUSINESS GRAVITY20 mins
- 1.4FINAL CONSIDERATIONS20 mins
- 1.5FOSTER A CHANGE MANAGEMENT CULTURE AND AI IQ20 mins
- 1.6EXAMPLES OF UNTRAPPED DATA IN ACTION20 mins
- 1.7EVOLVING OLD ROLES AND NEW ROLES20 mins
- 1.8SALESFORCE DATA CLOUD ADAPTS TO UNSTRUCTURED DATA20 mins
- 1.9HIRE CURIOSITY AND A CONTINUOUS-LEARNING MINDSET20 mins
- 1.10NOTES20 mins
Instructor
Free
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