Customer 360 Data Architecture

This unit explores the technical and organizational foundations required to build effective Customer 360 capabilities, covering data types, cloud and warehouse architectures, platform elements, privacy expectations, and cross-functional leadership. Students will connect customer experience needs and personalization frustrations to practical data solutions and governance approaches to prepare for implementation in the final unit.

Learning Objectives

• Analyze common customer frustrations and expectations about personalization and map them to specific customer data types and usage scenarios
• Apply principles of data cloud architecture and enterprise data warehouse design to create a high-level Customer 360 data flow and integration plan
• Demonstrate the ability to identify, categorize, and document typical customer data sources and how they should be stored, linked, and accessed within a Customer 360 platform
• Evaluate privacy, control, and leadership/governance considerations and propose measurable steps to address them while driving a Customer 360 initiative to completion