This unit establishes a foundational understanding of agent-powered marketing by examining the stakes, promises, and common misconceptions surrounding AI in marketing. Students will reframe their mental models, assess costs and trade-offs, and create an initial, ethical next-step plan that prepares them for deeper technical and implementation work in subsequent units.
Learning Objectives
- Analyze the organizational and market stakes of agent-powered marketing by summarizing at least three key risks and three opportunities illustrated in unit scenarios
- Evaluate common misconceptions and mental models about AI in marketing and identify at least three cognitive or structural barriers that hinder effective adoption
- Demonstrate the ability to assess costs and trade-offs of adding versus integrating AI capabilities by comparing two case examples and recommending the more strategic approach
- Apply a decision framework to propose a prioritized next-step plan for an organization that includes measurable objectives, mitigation strategies for ethical risks, and criteria for success
Curriculum
- 1 Section
- 13 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 1 — Strategic AI Mindset for Marketing13
- 1.1Notes20 mins
- 1.2The Stakes Are Worse Than You Think20 mins
- 1.3You’re Thinking About AI All Wrong20 mins
- 1.4It’s Not Your Fault20 mins
- 1.5The Promise of Transformation20 mins
- 1.6The Choice Before You20 mins
- 1.7Notes20 mins
- 1.8The Seductive Promise of More20 mins
- 1.9The Costs of Addition20 mins
- 1.10Mental Models That Keep Marketers Trapped20 mins
- 1.11Ripping the Band-Aid Off20 mins
- 1.12Making the Right Next Move20 mins
- 1.13Notes20 mins
Instructor
Free
Leave a Reply